Challenge
Following a period of growth and acquisition, the ITM Group needed to consolidate disparate systems to improve customer service.
Results
Sage CRM let ITM improve its sales process and create more targeted campaigns. With real-time knowledge, better data sharing, and information retention, ITM now also delivers superior customer service.
“We managed a complete exhibition project within Sage CRM, from attaining prospects, tracking leads and enquiries that arose from the exhibition, to evaluating the return on investment and reporting on the overall success of the exhibition.”